Once you meet and talk with Veréna , you immediately recognize that she absolutely loves what she does and that she does it all with vigor, enthusiasm, commitment and a creative passion that has become a rare entity in today’s business environment.
It is very apparent that Veréna’s unique styling concept evolved from her European background and her European sense of quality. She has deftly combined Euro-Nostalgia, a bit of Victorian Ambiance and Classic American comfort into a style concept that has won fans and acclaim worldwide. Veréna recognizes that today’s contemporary woman still cherishes a fine sense of the romantic and the truly feminine. Her extraordinary designs create a special mood for your most private moments. It is her ultimate desire to make you feel special and beautiful.
With this special concept in mind, Veréna considers only the finest fabrics and selects only the most precious and luxurious details…reproductions of antique laces, intricate Venise shapes and edges, as well as delicate embroideries of her own design…all of which are ultimately transformed into the intricate collage effects that have become the signature of her sleepwear and loungewear designs.
Veréna’s transition from 25 years as a designer to manufacturer was a natural progression. She knew that only by producing her own designs and training her own staff, could she ever reach the desired level of quality and detail that would please the customer who appreciates the best. On that premise, in 1989 she started the company that bears her name and which continues to operate in her adopted hometown of High Point, North Carolina.